Majority of Brits support 'food-style warning labels on apps carrying misinformation'

Majority of Brits support 'food-style warning labels on apps carrying misinformation' Some 80% of people back online labels and a certified trust mark for websites deemed safe to use, according to new research commissioned by the nonprofit Online Responsibility Network The majority of Brits support food-style warning labels on websites and apps carrying misinformation, new polling shows. Some 80% of people back online labels and a certified trust mark for websites deemed safe to use, according to new research commissioned by the nonprofit Online Responsibility Network (ORN). More than eight in 10 (82%) parents would prefer their children to use platforms carrying an online safety trust mark, the survey showed. Parents of 10 to 17-year-olds are among the strongest supporters of online safety trust marks, with 85% wanting clear signs that platforms used by their children take online safety seriously. Equally, some three quarters (76%) of adults said they’d be more likely to use websites, apps and social media platforms displaying an online safety trust mark. The research is being released to coincide with Thursday's inaugural Online Responsibility Day, which is being marked by a billboard stunt revealing a new safety trust mark for websites. Attendees at the central London event are expected to include campaigners and parenting influencers including ex-Love Island star Camilla Thurlow, Anna Whitehouse, also known as Mother Pukka, Rab Moudallal and Alison Perry. The trust mark, developed by the ORN, will be given to platforms and brands who are committed to improving online trust and safety. Amanda Manning, director at the ORN, said: "For many of us, the internet can feel like a constant stream of information, advice, opinions and content, with very little help in knowing what or who to trust. That's why our findings are so significant - they're telling us that people want clearer signs that the websites, apps and platforms they're using are taking their safety seriously." She continued: “Today's billboard reflects what our research is telling us: people want clearer signals about which platforms are taking responsibility for user safety. “We wanted to start a conversation about the way we navigate the online world and highlight the fact that, just as we expect clear information about the food we consume, more and more people want greater transparency online too." "Our online safety trust mark has been created with that in mind. It's not about telling people where they should spend their time online. It's about giving them greater confidence and more information so they can make informed choices." ::: Censuswide surveyed 2,000 UK consumers between September 2 and 4.