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Why is Woodside sponsoring Fremantle’s AFL team – and...
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Why is Woodside sponsoring Fremantle’s AFL team – and will the climate crisis shift the relationship?
The Guardian World
Thursday 24 September 2026, 00:00 UTC
By Jonathan Barrett
1 min read
Key Points
Dockers supporters cannot buy a barrel of Woodside oil – but the fossil fuel company hopes to buy into fans’ loyaltyFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastWhen an oil and gas company buys logo space on an AFL jersey, it isn’t trying to convince fans to buy its products. Fremantle Dockers supporters cannot, for example, go to their local service station to buy a barrel of Woodside Energy oil or a canister of its...
Dockers supporters cannot buy a barrel of Woodside oil – but the fossil fuel company hopes to buy into fans’ loyalty
When an oil and gas company buys logo space on an AFL jersey, it isn’t trying to convince fans to buy its products.
Fremantle Dockers supporters cannot, for example, go to their local service station to buy a barrel of Woodside Energy oil or a canister of its liquefied natural gas.
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Originally published by The Guardian World
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