David Beckham takes £39m dividend as World Cup deals drive record profits

The Guardian UK Friday 25 September 2026, 09:38 UTC By Mark Sweney 1 min read

Key Points

Former footballer appeared in about 12 ad campaigns this summer, pushing brands revenue to $110.5mBusiness live – latest updatesDavid Beckham has taken a $51m (£39m) dividend from his business empire fuelled by a series of deals with brands for the Fifa World Cup. Beckham appeared in about a dozen ad campaigns across this summer’s tournament in the US, working with brands including Lenovo, McDonald’s, Bank of America, Verizon and PepsiCo’s crisps brand Lay’s.

Former footballer appeared in about 12 ad campaigns this summer, pushing brands revenue to $110.5m

Business live – latest updates

David Beckham has taken a $51m (£39m) dividend from his business empire fuelled by a series of deals with brands for the Fifa World Cup.

Beckham appeared in about a dozen ad campaigns across this summer’s tournament in the US, working with brands including Lenovo, McDonald’s, Bank of America, Verizon and PepsiCo’s crisps brand Lay’s.

David Beckham (PERSON) World Cup (EVENT) Beckham (ORG) US (LOCATION) Lenovo (ORG) McDonald’s (ORG) Bank of America (ORG) Verizon (LOCATION) PepsiCo (ORG) Lay (PERSON)

Originally published by The Guardian UK Read original →

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David Beckham takes £39m dividend as World Cup deals drive record profits

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