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Birding Apps Bring More People Into the Wild

Bloomberg Markets Saturday 26 September 2026, 13:36 UTC 1 min read
Key Points

Sep 26th, 2026 Birding Apps Bring More People Into the Wild On Bloomberg This Weekend, writer and photographer Alexandra Marvar explains how apps such as Merlin are making birding easier and more accessible, helping draw new people to a hobby that offers an escape into nature. Speaking with hosts David Gura and Christina Ruffini, Marvar also explores whether technology can remove some of the challenge, learning and satisfaction that traditionally come with identifying birds.

Sep 26th, 2026 Birding Apps Bring More People Into the Wild On Bloomberg This Weekend, writer and photographer Alexandra Marvar explains how apps such as Merlin are making birding easier and more accessible, helping draw new people to a hobby that offers an escape into nature. Speaking with hosts David Gura and Christina Ruffini, Marvar also explores whether technology can remove some of the challenge, learning and satisfaction that traditionally come with identifying birds.
Alexandra Marvar (PERSON) Merlin (ORG) David Gura (PERSON) Christina Ruffini (PERSON) Marvar (PERSON)
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