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‘Charming and disarming’ … how Meta’s technology-packed Muse harnesses the power of cuteness

The Guardian UK Saturday 26 September 2026, 17:09 UTC By Ellie Violet Bramley 1 min read
Key Points

The tech giant has launched a cute ‘little guy’ that can answer emails, book travel or do your weekly food shopAfter the recent backlash against Meta’s so-called “pervert” smartglasses, this week Mark Zuckerberg launched a much cuter alternative: the Muse “charm” device. With a screen that shows a cutesy little avatar, it has drawn comparisons with Tamagotchis. “We’ve packed a lot of technology into this little guy,” the Meta founder told the San Francisco audience.

The tech giant has launched a cute ‘little guy’ that can answer emails, book travel or do your weekly food shop

After the recent backlash against Meta’s so-called “pervert” smartglasses, this week Mark Zuckerberg launched a much cuter alternative: the Muse “charm” device.

With a screen that shows a cutesy little avatar, it has drawn comparisons with Tamagotchis. “We’ve packed a lot of technology into this little guy,” the Meta founder told the San Francisco audience.

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Meta (ORG) Muse (ORG) Mark Zuckerberg (PERSON) San Francisco (LOCATION)
Originally published by The Guardian UK Read original →

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