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LPL CEO: AI Won’t Replace Advisors

Bloomberg Markets Monday 28 September 2026, 16:10 UTC 1 min read
Key Points

Can AI replace your financial advisor? LPL Financial’s CEO says no, but it can dramatically change the job. Rich Steinmeier joined Bloomberg Open Interest to explain why trust and empathy remain critical, how AI could automate much of an advisor’s behind-the-scenes workload, and why the technology race is helping drive further consolidation across wealth management.

Can AI replace your financial advisor? LPL Financial’s CEO says no,  but it can dramatically change the job. Rich Steinmeier joined Bloomberg Open Interest to explain why trust and empathy remain critical, how AI could automate much of an advisor’s behind-the-scenes workload, and why the technology race is helping drive further consolidation across wealth management. (Source: Bloomberg)
LPL (ORG) LPL Financial’s (ORG) Rich Steinmeier (PERSON) Bloomberg Open Interest (ORG) AI (ORG) Bloomberg (PERSON)
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