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Sell family jewels for latest iPhone? In India, craze dials up debate

Sell family jewels for latest iPhone? In India, craze dials up debate
South China Morning Post Tuesday 29 September 2026, 12:44 UTC By Biman Mukherji 1 min read
Key Points

Tens of thousands of people thronged Apple stores in India this month to snap up the newest iPhone models – the 18 Pro and Pro Max – but the frenzy has kicked off public debate in the country about affordability and consumer debt. The iPhone 18 Pro starts at 164,900 rupees (US$1,700) and goes up to 179,000 rupees, while the iPhone 18 Pro Max starts at 179,900 rupees and maxes out at 329,900 rupees. Apple also unveiled the iPhone Duo, its first-ever folding smartphone, essentially setting a...

Tens of thousands of people thronged Apple stores in India this month to snap up the newest iPhone models – the 18 Pro and Pro Max – but the frenzy has kicked off public debate in the country about affordability and consumer debt. The iPhone 18 Pro starts at 164,900 rupees (US$1,700) and goes up to 179,000 rupees, while the iPhone 18 Pro Max starts at 179,900 rupees and maxes out at 329,900 rupees. Apple also unveiled the iPhone Duo, its first-ever folding smartphone, essentially setting a new... [Image text:] Today at Apple Now inSession Cet Started Phone sTodeyatA Keep in touch Get organised JC Manage dailytasks Understand privacy and data
iPhone (ORG) India (LOCATION) Apple (ORG) Pro Max (PERSON) the iPhone Duo (ORG)
Originally published by South China Morning Post Read original →

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