Currys’ top tech products of the year revealed - from AI assistants to entertainment

Currys’ top tech products of the year revealed - from AI assistants to entertainment Tech can by a mystery at the best of times. Currys has found that most of us are struggling to keep up with the pace of change - so is rewarding those that lend a helping hand If you don’t know your AR from your OLED*, you’re not alone. Seven in ten Brits admit struggling to keep up with how fast technology is changing with 69% saying there is just too much choice. New research from Currys has revealed that 24% have even pretended to understand a tech term when they had no idea what it meant, while 28% have nodded along to an explanation despite being baffled Meanwhile, 21% say they’ve opted for a more expensive product because they assumed it must be better and 14% have bought something simply to get the decision over with. To cut through the confusion, Currys has announced the winners of its second annual Tech of the Year Awards. A panel of four experts, led by TV presenter and former Gadget Show host Ortis Deley, assessed the latest technology and innovations across 14 categories to find the best in computing, cooking, entertainment and wearable tech. Winners include Google Pixel, Samsung Galaxy and Sonos, with the focus on products that really deliver for the customer. Ortis Deley added: “There’s more brilliant tech out there than ever before, but that doesn’t necessarily make choosing what to buy any easier. “When you’re faced with endless models, features and specs, it can be difficult to separate what you really need from what simply sounds impressive.nWith the Currys Tech of the Year Awards, we’ve done the homework, assessed the latest innovations and picked out the tech that really delivers.” Ed Connolly, chief commercial officer at Currys, said: “At Currys, we are always trying to make buying tech as simple as possible. The Tech of the Year Awards are about helping shoppers make decisions easier - bringing together trusted experts to celebrate the best products that we think deserve their place in our customers’ homes. It’s all part of our mission to help everyone enjoy amazing technology, using our unique position as the number one omni-channel tech retailer to help de-mystify the world of tech so that customers can spend their time enjoying it, not worrying about it!” (*For those who need a little help with tech acronyms, AR stands for augmented reality, and OLED is organic light-emitting diode, the display technology used on TVs, smartphones and computers.) BEST TECH OF THE YEAR WINNERS Best AI Assistant Google, Google Gemini Judges’ verdict: Powerful multimodal capabilities, a huge context window and seamless Google Workspace integration make Gemini a particularly strong tool for research and productivity. +++ Best Mobile AI Feature Google Pixel, Voice Translate Judges’ verdict: A breakthrough use of AI that tackles a genuine, everyday problem by enabling natural, real-time conversations across languages. With on device processing and voice matching that preserves each speaker’s voice, Voice Translate combines privacy with a more human experience - with the potential to transform communication for work, travel and emergencies. +++ Best Computing AI Feature Microsoft, Copilot+ PC Judges’ verdict: By bringing AI into the heart of the PC, Copilot+ combines on-device processing with useful system-level tools to deliver a faster, more integrated experience. +++ Best Entertainment AI Feature Samsung, AI Motion Enhancer Pro Judges’ verdict: Intelligent motion processing that identifies fast-moving action and prioritises clarity where it matters, delivering smoother, more natural viewing without blanket processing. +++ Best Kitchen AI Feature Samsung, AI Wash Judges’ verdict: A practical use of AI that tailors water, detergent and cycle settings to each load, reducing waste while taking the guesswork out of everyday laundry. +++ Best Connected Home & Wearables AI Feature Meta, Hands-Free AI Judges’ verdict: A glimpse of the future, moving useful AI beyond the screen while unlocking major accessibility benefits through visual search, translation and live captioning. +++ Best Mobile Feature Samsung Galaxy, Privacy Display Judges’ verdict: A simple but increasingly important real-world solution, giving users peace of mind by protecting sensitive information from prying eyes in public. +++ Best Computing Feature ASUS Zenbook DUO, Dual 14" 3K OLED Touchscreens Judges’ verdict: An innovative rethink of the laptop, bringing the productivity benefits of a dual-screen setup into a portable machine without compromising on display quality. +++ Best Entertainment Feature LG, RGB Primary Color Pro Judges’ verdict: A significant evolution in LCD TV technology, using dedicated red, green and blue LEDs to deliver exceptional colour richness, purity and precision. +++ Best Kitchen Feature Ninja, Creamify Judges’ verdict: An original kitchen innovation that eliminates the need to pre-freeze bowls, opening up new possibilities for making ice cream and frozen desserts at home. +++ Best Connected Home & Wearables Feature Sonos, Multi Room Audio Judges’ verdict: Seamless, whole-home listening that makes it effortless to enjoy great sound wherever you are. +++ Accessibility Award Neff, Slide&Hide Retractable Oven Door Judges’ verdict: Effortless accessibility through smart physical design, removing barriers, improving safety and working for everyone without the need for software or setup. +++ AI Feature of the Year Google Pixel, Voice Translate Judges’ verdict: A breakthrough use of AI that makes real-time, natural conversation across languages possible. Private, on-device and genuinely useful, Voice Translate has the potential to remove one of the world’s biggest barriers to communication. +++ Feature of the Year Samsung Galaxy, Privacy Display Judges’ verdict: A brilliantly simple hardware innovation that solves a very real and increasingly important problem. Privacy Display protects sensitive information from prying eyes in public without compromising the everyday screen experience, giving users greater confidence to use their phones wherever they are. Its practical, adaptable design sets it apart as an innovation other manufacturers could soon follow.