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Apple Wants to Take Over Your Home. Is Siri AI Ready?

Bloomberg Technology Thursday 01 October 2026, 16:13 UTC 1 min read
Key Points

In the premiere episode of Power On, Mark Gurman and Bloomberg Tech Editor Vlad Savov discuss two of Apple’s most anticipated Fall releases. First, Mark shares his massive scoop on Apple’s long awaited push into the home and what makes their Siri AI-powered devices different from other smart home options. Then, Mark and Vlad consider if upgrading to the new iPhone 18 is worth it and question Apple’s reliance on influencer marketing.

In the premiere episode of Power On, Mark Gurman and Bloomberg Tech Editor Vlad Savov discuss two of Apple’s most anticipated Fall releases. First, Mark shares his massive scoop on Apple’s long awaited push into the home and what makes their Siri AI-powered devices different from other smart home options. Then, Mark and Vlad consider if upgrading to the new iPhone 18 is worth it and question Apple’s reliance on influencer marketing. Have a question for Mark? Email us at [email protected] or join the Power On Discord Subscribe to the Power On Newsletter at https://www.bloomberg.com/poweron (Source: Bloomberg)
Apple (ORG) Siri AI Ready (PERSON) Mark Gurman (PERSON) Bloomberg Tech (ORG) Vlad Savov (PERSON) Mark (PERSON) Siri AI (ORG) Vlad (PERSON) iPhone (ORG) the Power On Discord Subscribe (ORG) the Power (ORG)
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