What's gone wrong at Nike? How the world's sportswear giant lost its mojo

BBC News Thursday 01 October 2026, 20:51 UTC 1 min read

Key Points

Several self-inflicted mistakes have cost the biggest sportswear brand on the planet in recent years.

Nike (ORG)

Originally published by BBC News Read original →

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What's gone wrong at Nike? How the world's sportswear giant lost its mojo

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