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Nike’s Worsening Slump Forces CEO to Rethink Turnaround

Bloomberg Technology Friday 02 October 2026, 16:14 UTC 1 min read
Key Points

Nike Inc. is cutting jobs and embarking on a sweeping overhaul of the business as results deteriorate and test Wall Street’s patience with Chief Executive Officer Elliott Hill. Bloomberg Intelligence, Senior US E-Commerce and Retail Analyst, Poonam Goyal discusses Nike's job cut decision and why sales have continued to slump.

Nike Inc. is cutting jobs and embarking on a sweeping overhaul of the business as results deteriorate and test Wall Street’s patience with Chief Executive Officer Elliott Hill. Bloomberg Intelligence, Senior US E-Commerce and Retail Analyst, Poonam Goyal discusses Nike's job cut decision and why sales have continued to slump. (Source: Bloomberg)
Nike (ORG) Rethink Turnaround Nike Inc. (ORG) Elliott Hill (PERSON) Bloomberg Intelligence (ORG) US E-Commerce (ORG) Poonam Goyal (PERSON) Bloomberg (PERSON)
Originally published by Bloomberg Technology Read original →

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