Daniel Roseberry adds ‘aerodynamic‘ edge to Schiaparelli’s surrealist glamour at Paris show

American in Paris showcases new simplicity with stretch cocktail frocks, but there’s still plenty of gold-foiled nipples and peekaboo fabrics to wow the frow

In a world of mega brands, the house of Schiaparelli is small but perfectly formed. There are only 10 points of sale worldwide where Schiaparelli clothes can be bought. The size of the business has risen from $6m in 2020 to around $100m today, but Schiaparelli is still small fry compared with other names on the Paris catwalks.

However, the Schiaparelli name punches above its weight. An exhibition at London’s V&A museum this year made a strong case for founder Elsa Schiaparelli, who collaborated with Salvador Dali and Jean Cocteau as a creative force in the surrealism movement of the 1930s.