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Hong Kong to relax ad rules for broadcasters to boost business edge, minister says

Hong Kong to relax ad rules for broadcasters to boost business edge, minister says
South China Morning Post Saturday 03 October 2026, 04:00 UTC By Simpson Cheung,Denise Tsang 1 min read
Key Points

Hong Kong authorities plan to relax restrictions on indirect advertising for broadcasters amid fierce competition from online and streaming media, the commerce minister has told the South China Morning Post. In a wide-ranging exclusive interview, Secretary for Commerce and Economic Development Algernon Yau Ying-wah said many broadcast operators had requested to review the Generic Codes of Practice for Television to improve the business environment, and the government had responded.

Hong Kong authorities plan to relax restrictions on indirect advertising for broadcasters amid fierce competition from online and streaming media, the commerce minister has told the South China Morning Post. In a wide-ranging exclusive interview, Secretary for Commerce and Economic Development Algernon Yau Ying-wah said many broadcast operators had requested to review the Generic Codes of Practice for Television to improve the business environment, and the government had responded. “They’re...
Hong Kong (LOCATION) Commerce and Economic Development (ORG) Algernon Yau Ying-wah (PERSON)
Originally published by South China Morning Post Read original →

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