Entertainment
Everybody's Business: Tubi's Growth Strategy Includes Edgy Merch
Key Points
At a time when subscriber growth is slowing for streaming giants like Netflix, ad-supported online video services like Tubi are seizing the opportunity, offering viewers abundant content without the cost of a subscription. Tubi’s Chief Content Officer Adam Lewinson joins Max Chafkin and Stacey Vanek Smith on the Everybody's Business podcast to discuss the company's strategy, including cultivating niche genres like horror and offering free, edgy merchandise to capture the Gen Z audience.
At a time when subscriber growth is slowing for streaming giants like Netflix, ad-supported online video services like Tubi are seizing the opportunity, offering viewers abundant content without the cost of a subscription.
Tubi’s Chief Content Officer Adam Lewinson joins Max Chafkin and Stacey Vanek Smith on the Everybody's Business podcast to discuss the company's strategy, including cultivating niche genres like horror and offering free, edgy merchandise to capture the Gen Z audience. (Source: Bloomberg)