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‘Pull the plug’: protesters resort to direct action against AI firms

The Guardian UK Tuesday 06 October 2026, 06:00 UTC By Robert Booth UK technology editor 1 min read
Key Points

Campaign groups report surge in membership after a spate of AI safety alerts and apocalyptic warningsIn a bar below Waterloo Bridge, a cell of a fast-growing anti-AI protest movement met last week to plot their latest move: disrupting a tech industry dinner being addressed by a senior executive from the chip maker Nvidia. Emma, a 28-year-old bartender, had never before taken direct action and was the most nervous of the four plotters from Pull The Plug, one of a growing number of AI-focused...

Campaign groups report surge in membership after a spate of AI safety alerts and apocalyptic warnings

In a bar below Waterloo Bridge, a cell of a fast-growing anti-AI protest movement met last week to plot their latest move: disrupting a tech industry dinner being addressed by a senior executive from the chip maker Nvidia.

Emma, a 28-year-old bartender, had never before taken direct action and was the most nervous of the four plotters from Pull The Plug, one of a growing number of AI-focused campaign groups around the world.

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AI (ORG) Waterloo Bridge (LOCATION) Nvidia (ORG) Emma (PERSON) Pull The Plug (ORG)
Originally published by The Guardian UK Read original →

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