The Best Prime Day TV Deals (2026)

Amazon Prime Day is here, and I've found the best Prime Day TV deals that can make upgrading your entertainment setup a little less daunting. After all, you should never buy a TV at full price, and sale events like Prime Day make it so you can always find a good TV deal, even if some of them are exclusive for Prime Members. With NFL season in full swing and new TV shows like East of Eden, VisionQuest, and Carrie releasing, now might be a good time to upgrade. I've covered all sorts of AV and TV gear, including the best art TVs, best RGB TVs, best home theater projectors, best soundbars, and more—I've got a good handle on which TV deals are worth a look and which you should skip. Be sure to check out our other sale coverage of the Absolute Best Prime Day Deals, the Best Prime Day Tech Deals, the Best Prime Day Headphone Deals, and more. - The best overall TV deal: Sony Bravia 6 TV for $1,298 ($702 off) - The best budget TV deal: Roku Plus Series TV for $430 ($220 off) - The best art TV deal: Samsung The Frame TV (LS03F) for $898 ($600 off) - The best streaming device deal: Amazon Fire TV Stick HD for $16 ($14 off) Best Prime Day TV Deals An affordable OLED TV is rare, but this newly launched model from Sony is an exception during this sale. It's Sony's entry-level OLED TV, and while it might have fewer bells and whistles than the Sony Bravia 8 II, it's far easier on your wallet and still delivers a rich picture with deep black tones and excellent color contrast. It also has Google Gemini built in, which you can use to control the picture, change settings, flip inputs, and ask about obscure sci-fi movies from the ’70s. The lowest price we’ve seen on this art television, the TCL Series Picture Frame has a matte screen that gives paintings a more photo-realistic look compared to a regular TV. One reason to pick an art TV from TCL over brands like Samsung is that it offers more free artwork (Samsung, by comparison, is fairly limited without a Samsung Art Store Subscription). Another is that it’s got decent gaming capabilities, with a 144-Hz refresh rate and low latency. Roku is launching a whole new line of OLED models, but in the meantime, its LED televisions are deeply discounted. One of my favorites is this Plus Series model for $450, 31 percent off the usual price. The built-in streaming interface is intuitive and includes free movies and shows. You have a lot of options for voice control as well, such as Roku Voice, Google Assistant, or Alexa. This budget model supports Dolby Vision and Dolby Atmos. While Samsung’s flagship model The Frame Pro 2026 gets all the accolades, The Frame from 2025 is a steal this Prime Day. I still like the matte finish on this original version, which makes paintings and photos look more realistic. The bezels are customizable and snap into place using magnets for a more art deco look. It also costs significantly less than the flagship Pro version. The Amazon Ember 4-Series is a low-cost 4K model that makes for a great second or third TV. It supports HDR10+ for added color and picture clarity. It also has Alexa+ built in, which is a bigger deal than you might think—it makes it far easier to control the TV and its settings. I love the simple, uncluttered, and intuitive remote as well. Best Prime Day Streaming Deals At just under $60, the Roku Streaming Stick 4K is a great buy, especially since the price of the Google TV Streamer recently jumped up to $149. Shows and movies still stream just as smoothly using apps like Netflix and Prime Video. I like the functional Roku remote more than the bare-bones one Google provides, and the Streaming Stick supports HDR10+ for more vivid color. Quite possibly the steepest discount you'll find, the Amazon Fire TV Stick HD is 60 percent off at only $16. While it only streams HD and not 4K resolution, this streaming device is one of the cheapest ways to add apps like Netflix or Prime Video to an older, non-smart television. It’s also one of the cheapest ways to experience the powerful and capable Alexa+ voice assistant.