AI Subscription Models Tested as Few Consumers Pay

Nearly Half of American Adults Use AI But Few Pay for It Subscription models may not be enough of a lure. This article is for subscribers only. Welcome to Bloomberg’s AI Today newsletter. Every weekday we’ll break down artificial intelligence’s threats and opportunities for businesses, workers, finance and economies. Sign up now if you’re not already on the list. The biggest AI companies want investors to see their chatbots and agents as the next great consumer utilities — a daily essential like search or email. But a new report from venture firm Andreessen Horowitz shows that most consumers aren’t willing to pay for AI services, raising questions about the sustainability of giant AI investments ahead of planned IPOs.