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Google, Unity Launch Platform to Create Video Games From Prompts

Bloomberg Technology Wednesday 07 October 2026, 14:22 UTC By Davey Alba and Cecilia D'Anastasio 1 min read
Key Points

Google, Unity Launch Platform to Create Video Games From Prompts Alphabet Inc.’s Google and gaming tools developer Unity Software Inc. announced a new platform that will allow people to create video games from simple text prompts, marking the latest incursion of generative artificial intelligence into artistic and creative industries. The initiative, called Playground, will “put game creation in the hands of millions of new creators, and bring new experiences to billions of players...

Google, Unity Launch Platform to Create Video Games From Prompts Alphabet Inc.’s Google and gaming tools developer Unity Software Inc. announced a new platform that will allow people to create video games from simple text prompts, marking the latest incursion of generative artificial intelligence into artistic and creative industries. The initiative, called Playground, will “put game creation in the hands of millions of new creators, and bring new experiences to billions of players worldwide,” the companies said in a statement on Wednesday. With its debut, Playground will let people 18 and older generate and customize games using natural language prompts, “no coding required.”
Google (ORG) Unity Launch Platform (ORG) Prompts Alphabet Inc.’s (ORG) Unity Software Inc. (ORG) Playground (ORG)
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