Kemi Badenoch’s personal brand is not strong enough to revive a party that so thoroughly lost the trust of the British people
For a party that keeps losing elections, the Conservatives have enjoyed a remarkably upbeat conference in Birmingham this week. A party with a strong regicidal impulse is united behind Kemi Badenoch. Opinion polls show the leader’s personal ratings, while not spectacular, outperforming the wider Tory brand. Mrs Badenoch exuded confidence in her keynote speech on Wednesday, setting out what she believes is a path back to power.
The strategic focus is the economy. The Conservative leader expects Andy Burnham’s honeymoon to come to an end when his chancellor delivers a painful budget later this month. A spending review will then compound the pain, forcing grim trade-offs on a prime minister who has a reputation for deferring hard choices.
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