Live Roundups Editor's Desk Insights Executive Ops Weather About 🔍
Home › Sport › The NFL’s $192 Million Bet on Flag Football Is Paying Off
Sport

The NFL’s $192 Million Bet on Flag Football Is Paying Off

Bloomberg Markets Thursday 08 October 2026, 10:30 UTC 1 min read
Key Points

The NFL’s $192 Million Bet on Flag Football Is Paying Off Twenty years ago, the NFL made a bet on flag football as an avenue for the American past time that's raising more and more concerns about safety among players. The sport has seen unprecedented growth since the pandemic — especially with girls. Next up: the Olympics and a college campus near you.

Oct 8th, 2026 The NFL’s $192 Million Bet on Flag Football Is Paying Off Twenty years ago, the NFL made a bet on flag football as an avenue for the American past time that's raising more and more concerns about safety among players. The sport has seen unprecedented growth since the pandemic — especially with girls. Next up: the Olympics and a college campus near you. Amanda Mull explains
NFL (ORG) American (ORG) Olympics (EVENT) Amanda Mull (PERSON)
Originally published by Bloomberg Markets Read original →

Related Stories

Barnwell's NFL quarter-season awards: The top candidates to win MVP, Rookie of the Year, more

Can you believe we're already four games into the NFL season? It still feels like we're trying to figure out which teams have a real shot at competing for a Super Bowl. But today, I'm here to identify the players and coaches who have been at the top of their game in 2026.

ESPN just now

NBA, FIBA say Europe push to continue without EuroLeague

MACAO -- In the wake of EuroLeague team owners rejecting a merger offer this week, the NBA has answered back: NBA Europe is moving forward anyway. On Thursday, the NBA and FIBA, the sport's international governing body and partner with the league on the developing venture, released a joint statement making it clear they are undeterred. "A partnership between the EuroLeague, FIBA and the NBA to unify the European basketball ecosystem would unlock the game's enormous potential across Europe...

ESPN just now

James: England must keep looking forward in quest for World Cup place

England: Lauren James says Sarina Wiegman's side must have no regrets as Greece World Cup play-off awaits Lauren James says England cannot change their predicament ahead of their two-legged Women's World Cup qualification play-off with Greece; the Lionesses play Greece away in Crete on Friday, before hosting the same opposition four days later at Leicester's King Power Stadium Tuesday 6 October 2026 22:27, UK Lauren James says England cannot do anything about the situation they find...

Sky Sports Football just now

'Void of leaders' - The problems for bottom-side Spurs after winless start

Tottenham Sky Sports special podcast: Tim Sherwood and Michael Bridge assess Spurs' problems after winless start In a special Sky Sports Spurs podcast, Tim Sherwood and Sky Sports News' Tottenham reporter Michael Bridge assess the club's winless start to the Premier League season, which has left them bottom; watch Man Utd vs Spurs on Saturday, live on Sky Sports; kick-off 5.30pm Thursday 8 October 2026 11:05, UK When Aston Villa went 1-0 up in north London, it felt inevitable that Tottenham...

Sky Sports Football 18m ago