CH Robinson (CHRW) Buys RXO in $5.8 Billion AI-Driven Freight Deal

The Real Reason Behind CH Robinson’s $5.8 Billion Deal Welcome to Bloomberg’s AI Today newsletter. Every weekday we’ll break down artificial intelligence’s threats and opportunities for businesses, workers, finance and economies. Sign up now if you’re not already on the list. When CH Robinson Worldwide, the largest freight broker in North America, announced on Monday that it agreed to buy RXO, the third-largest broker, for $5.8 billion, it wasn’t just the size of the companies that caught investors’ attention. It was also the recognition that without AI, the deal might have never happened. In an industry not always associated with bleeding edge technology, CH Robinson has stood out among freight peers for its savvy AI adoption that is changing its operations. “We are an industrial company that are getting AI benefits, and I think we’ve been under the radar,” Dave Bozeman, CH Robinson’s CEO, told investors at a technology conference last year. “Today we’re no longer under the radar.”