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How Corgi Is Using AI and Puppies to Upend ETFs

Bloomberg Markets Thursday 08 October 2026, 16:53 UTC By Joel Weber and Eric Balchunas 1 min read
Key Points

Trillions Can Corgi Become the Walmart of ETFs? In this episode, we speak with its chief investment strategist to explore how Corgi launched hundreds of ETFs in less than a year Listen and subscribe to Trillions on Apple, Spotify, iHeart and the Bloomberg Terminal. Less than a year ago, Corgi Invest launched its first exchange-traded fund.

Trillions Can Corgi Become the Walmart of ETFs? In this episode, we speak with its chief investment strategist to explore how Corgi launched hundreds of ETFs in less than a year Listen and subscribe to Trillions on Apple, Spotify, iHeart and the Bloomberg Terminal. Less than a year ago, Corgi Invest launched its first exchange-traded fund. It now has more than 200 ETFs, with hundreds more registered and potentially on the way. If they all make it to market, Corgi could soon offer more ETFs than BlackRock. The strategy is audacious: Launch as many products as possible, compete aggressively on price and see what catches on. Or, as the company's new chief investment officer puts it, try to become the Walmart of ETFs.
Corgi (PERSON) Walmart (ORG) Apple (ORG) Spotify (LOCATION) iHeart (ORG) the Bloomberg Terminal (LOCATION) Corgi Invest (ORG) BlackRock (ORG)
Originally published by Bloomberg Markets Read original →

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