Technology
Surveillance Pricing May Be Coming to a Store Near You
Key Points
What if the electronic shelf label you see at the grocery store isn't just showing you the price of the jar of mayonnaise you're about to buy — but actually raising the price because you put a can of tuna in your cart. It's called surveillance pricing and retailers like Walmart appear to be locking down technology that will help them figure out how much they can charge you. Bloomberg's Brad Stone joins Stacey Vanek Smith and Max Chafkin on the Everybody's Business podcast to unpack this...
What if the electronic shelf label you see at the grocery store isn't just showing you the price of the jar of mayonnaise you're about to buy — but actually raising the price because you put a can of tuna in your cart.
It's called surveillance pricing and retailers like Walmart appear to be locking down technology that will help them figure out how much they can charge you. Bloomberg's Brad Stone joins Stacey Vanek Smith and Max Chafkin on the Everybody's Business podcast to unpack this pricing strategy (which Walmart has denied using). (Source: Bloomberg)