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How the beverage aisle got so wild

How the beverage aisle got so wild
NPR Business Friday 09 October 2026, 20:38 UTC By Jeff Guo 1 min read
Key Points

Planet Money traced many new beverage flavors to one laboratory that serves dozens of companies to see how new flavors are created and why we're seeing such an explosion of options right now.

Planet Money traced many new beverage flavors to one laboratory that serves dozens of companies to see how new flavors are created and why we're seeing such an explosion of options right now.

Originally published by NPR Business Read original →

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