Business & Finance
Viral Handbags Turn Small Designer Into Fashion Star
Key Points
New York Handbag Designer Pierre Laborde tells Bloomberg This Weekend that a viral TikTok video transformed his handmade leather bags from a longtime fixture at a local street market into a sought-after fashion accessory, with demand now exceeding his small team's production capacity. Speaking with hosts David Gura and Christina Ruffini, Laborde says he plans to preserve the individuality and craftsmanship of his designs rather than pursue mass production or partnerships with major retailers.
New York Handbag Designer Pierre Laborde tells Bloomberg This Weekend that a viral TikTok video transformed his handmade leather bags from a longtime fixture at a local street market into a sought-after fashion accessory, with demand now exceeding his small team's production capacity. Speaking with hosts David Gura and Christina Ruffini, Laborde says he plans to preserve the individuality and craftsmanship of his designs rather than pursue mass production or partnerships with major retailers. (Source: Bloomberg)