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Vurt wants you to look at vertical videos as a genre of their own

Vurt wants you to look at vertical videos as a genre of their own
The Verge Sunday 11 October 2026, 13:00 UTC By Charles Pulliam-Moore 1 min read
Key Points

From Disney Plus to HBO Max, almost every major established streaming service is experimenting with ways to get into vertical content. It's clear that these companies see video-focused social media platforms like TikTok and Instagram as existential threats. In this arms race for viewers' attention, it has often felt like everyone is trying to find new ways to exist on people's phones.

From Disney Plus to HBO Max, almost every major established streaming service is experimenting with ways to get into vertical content. It's clear that these companies see video-focused social media platforms like TikTok and Instagram as existential threats. In this arms race for viewers' attention, it has often felt like everyone is trying to find new ways to exist on people's phones. But a new startup thinks that the next step in vertical series' evolution is going to take place on our wide-screen televisions.

Unlike most vertical microdrama / series streaming platforms on the market that have focused on mobile viewing experiences, Vurt ha …

Read the full story at The Verge.

[Image text:] 9:41 VIVURT C BADGIRL TV-MA Bad Girl > Play Episode1 N Genres Profil 9:41 TV-MA e 9:41 VIVURT C Log in BOUND Save Quality All Episodes Romance Drama Thriller Tv-MA Bound IMDb y Show 40 Profil
Vurt (PERSON) Disney Plus (ORG) HBO Max (ORG) TikTok (ORG) Instagram (ORG)
Originally published by The Verge Read original →

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