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Prediction Markets’ NFL Boom Tests Sports Betting Rules

Bloomberg Markets Sunday 11 October 2026, 13:30 UTC By María Paula Mijares Torres 1 min read
Key Points

Sports Prediction Markets’ NFL Boom Tests Sports Betting Rules Prediction markets built their business by letting users trade on everything from Federal Reserve decisions to pop culture. This year’s football season is showing just how much their growth hinges on something more familiar to bettors: sports. Last weekend, games in the National Football League and the NCAA boosted trading volumes at Kalshi Inc. and Polymarket to consecutive daily records for a two-day total of $8.56 billion,...

Sports Prediction Markets’ NFL Boom Tests Sports Betting Rules Prediction markets built their business by letting users trade on everything from Federal Reserve decisions to pop culture. This year’s football season is showing just how much their growth hinges on something more familiar to bettors: sports. Last weekend, games in the National Football League and the NCAA boosted trading volumes at Kalshi Inc. and Polymarket to consecutive daily records for a two-day total of $8.56 billion, according to data compiled by Dune Analytics. The combined weekly volume for both companies reached a record $22.2 billion.
Federal Reserve (ORG) the National Football League (ORG) NCAA (ORG) Kalshi Inc. (ORG) Polymarket (PERSON) Dune Analytics (ORG)
Originally published by Bloomberg Markets Read original →

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