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How Apple Plans to Compete in the Home: Power On

Bloomberg Technology Monday 12 October 2026, 18:40 UTC 1 min read
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Bloomberg Tech Oct 12th, 2026 How Apple Plans to Compete in the Home: Power On Apple is finally ready to unveil its new smart home strategy, seeking to plug a major hole in its ecosystem. Also: New details on the company’s Mac and iPad event near the end of October, and the latest on Apple’s push to demo the iPhone Duo at retail stores.

Bloomberg Tech Oct 12th, 2026 How Apple Plans to Compete in the Home: Power On Apple is finally ready to unveil its new smart home strategy, seeking to plug a major hole in its ecosystem. Also: New details on the company’s Mac and iPad event near the end of October, and the latest on Apple’s push to demo the iPhone Duo at retail stores. Bloomberg's Mark Gurman joins Ed Ludlow for his latest edition of Power On on "Bloomberg Tech."
the Home: Power On Bloomberg Tech (ORG) the Home: (ORG) Mac (ORG) iPad (ORG) Apple (ORG) the iPhone Duo (ORG) Bloomberg (ORG) Mark Gurman (PERSON) Ed Ludlow (PERSON) Bloomberg Tech (ORG)
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