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BYD’s Denza Eyes Europe Car-Finance Unit to Rival BMW, Mercedes

Bloomberg Markets Tuesday 13 October 2026, 12:57 UTC By William Wilkes and Laura Malsch 1 min read
Key Points

Exclusive Transportation BYD’s Denza Eyes Europe Car-Finance Unit to Rival BMW, Mercedes BYD Co.’s premium Denza brand may set up its own car financing operation in Europe as soon as next year, potentially a big step to challenge premium brands like BMW AG and Mercedes-Benz Group AG. Setting up its own financial services unit would enable Denza to make more competitive financing and leasing offers on models like its €142,000 ($158,810) Z9GT sports wagon. Leasing and financing arrangements...

Exclusive Transportation BYD’s Denza Eyes Europe Car-Finance Unit to Rival BMW, Mercedes BYD Co.’s premium Denza brand may set up its own car financing operation in Europe as soon as next year, potentially a big step to challenge premium brands like BMW AG and Mercedes-Benz Group AG. Setting up its own financial services unit would enable Denza to make more competitive financing and leasing offers on models like its €142,000 ($158,810) Z9GT sports wagon. Leasing and financing arrangements account for the majority of premium-car sales in Europe, making competitive monthly payments crucial in winning customers.
BYD (ORG) Denza Eyes Europe Car-Finance Unit (ORG) BMW (ORG) Mercedes Exclusive Transportation BYD’s (ORG) Mercedes BYD Co.’s (ORG) Denza (ORG) Europe (LOCATION) BMW AG (ORG) Mercedes-Benz Group AG (ORG)
Originally published by Bloomberg Markets Read original →

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