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Netflix Brings in New Executive to Spur Growth

Bloomberg Markets Friday 16 October 2026, 14:29 UTC 1 min read
Key Points

Netflix Inc. is replacing its chief creative officer with Peter Rice, a veteran TV and film executive, as it tries to spur growth and find new hits. He'll be in charge of scripted and unscripted series, film and live events across all regions. Bloomberg's Ed Ludlow reports.

Netflix Inc. is replacing its chief creative officer with Peter Rice, a veteran TV and film executive, as it tries to spur growth and find new hits. He'll be in charge of scripted and unscripted series, film and live events across all regions. Bloomberg's Ed Ludlow reports. (Source: Bloomberg)
Netflix Brings (ORG) New Executive (ORG) Spur Growth Netflix Inc. (ORG) Peter Rice (PERSON) Bloomberg (ORG) Ed Ludlow (PERSON)
Originally published by Bloomberg Markets Read original →

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