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Apple’s updated App Store rules go after ‘nudify’ AI apps

Apple’s updated App Store rules go after ‘nudify’ AI apps
The Verge Friday 16 October 2026, 22:51 UTC By Jay Peters 1 min read
Key Points

Apple's App Store rules now more explicitly ban so-called "nudify" apps that generate intimate images of people without their consent using AI tools. The rule changes follow significant criticism toward Apple after X users used Grok earlier this year to make nonconsensual, sexualized deepfakes, including minors. Apple didn't pull X or Grok from the App Store, though it told senators that it threatened to yank Grok.

Apple's App Store rules now more explicitly ban so-called "nudify" apps that generate intimate images of people without their consent using AI tools.

The rule changes follow significant criticism toward Apple after X users used Grok earlier this year to make nonconsensual, sexualized deepfakes, including minors. Apple didn't pull X or Grok from the App Store, though it told senators that it threatened to yank Grok. At Apple's WWDC event in June, protestors also called on Apple to "remove Grok, X, and all nudify technology from the App Store," and in July, a San Francisco city attorney ordered Apple to remove 13 "nudify" apps, which it said …

Read the full story at The Verge.

Apple’s (ORG) App Store (ORG) AI (ORG) Apple (ORG) the App Store (ORG) San Francisco (LOCATION)
Originally published by The Verge Read original →

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