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AI to Spur SE Asian Digital Economy to $368 Billion, Study Shows

Bloomberg Technology Wednesday 21 October 2026, 03:00 UTC By Gabrielle Ng 1 min read
Key Points

Asian Digital Economy to $368 Billion, Study Shows Artificial intelligence is helping Southeast Asia’s digital economy deliver robust growth in the face of rising prices and teetering demand, according to a group of researchers. Online spending across the region will rise about 17% this year to $368 billion, a report from Google, Temasek Holdings Pte and Bain & Co. showed, a slight slowdown from a year earlier.

Asia AI to Spur SE Asian Digital Economy to $368 Billion, Study Shows Artificial intelligence is helping Southeast Asia’s digital economy deliver robust growth in the face of rising prices and teetering demand, according to a group of researchers. Online spending across the region will rise about 17% this year to $368 billion, a report from Google, Temasek Holdings Pte and Bain & Co. showed, a slight slowdown from a year earlier. While sputtering economic growth and elevated inflation are weighing on consumer demand in categories from e-commerce to travel, the region’s digital businesses have harnessed AI to better target consumers and spur spending.
Spur SE (ORG) Southeast Asia’s (LOCATION) Google (ORG) Temasek Holdings Pte (ORG) Bain & Co. (ORG) AI (ORG)
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