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Coke's Struggle to Break Into the $500 Billion Global Coffee Market

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Oct 21st, 2026 Coke's Struggle to Break Into the $500 Billion Global Coffee Market Coca-Cola’s acquisition of Costa Coffee was supposed to lead to thousands of self-serve espresso machines around the world. Instead, Coke got burned. Kristina Peterson reports.

Oct 21st, 2026 Coke's Struggle to Break Into the $500 Billion Global Coffee Market Coca-Cola’s acquisition of Costa Coffee was supposed to lead to thousands of self-serve espresso machines around the world. Instead, Coke got burned. Kristina Peterson reports.
Coke (ORG) Costa Coffee (ORG) Kristina Peterson (PERSON)
Originally published by Bloomberg Markets Read original →