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Amazon Rivals Apple's iPad Offering With New Alexa Tablet 12 Pro: Review

Bloomberg Technology Thursday 22 October 2026, 09:30 UTC By Chris Welch 1 min read
Key Points

Consumer Tech Amazon’s New Tablet Is a Credible iPad Rival for Much Less Money By embracing Google software and offering a great display, Amazon made the Alexa Tablet 12 Pro a winner. Before this month, I wouldn’t have recommended Amazon.com Inc.’s tablets to anyone but the most budget-conscious shoppers or people with kids. Now, following a drastic revamp, the company is offering what I consider to be the best sub-$1,000 Android tablet.

Consumer Tech Amazon’s New Tablet Is a Credible iPad Rival for Much Less Money By embracing Google software and offering a great display, Amazon made the Alexa Tablet 12 Pro a winner. Before this month, I wouldn’t have recommended Amazon.com Inc.’s tablets to anyone but the most budget-conscious shoppers or people with kids. Now, following a drastic revamp, the company is offering what I consider to be the best sub-$1,000 Android tablet. The Alexa Tablet lineup, announced in late September, bears the stamp of Panos Panay, the devices chief who Amazon poached from Microsoft Corp. three years ago to overhaul its hardware lineup. The series, available in 8-, 11- and 12-inch sizes, replaces the “Fire” brand that originally debuted in 2011.
Amazon Rivals Apple's (ORG) iPad Offering With New Alexa Tablet (ORG) Pro: (ORG) Amazon (ORG) iPad (ORG) Google (ORG) the Alexa Tablet 12 Pro (ORG) Amazon.com Inc.’s (ORG) sub-$1,000 Android (ORG) Alexa Tablet (PERSON) Panos Panay (PERSON) Microsoft Corp. (ORG)
Originally published by Bloomberg Technology Read original →

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