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Americans are having fewer babies — and pampering them with luxury diapers

Americans are having fewer babies — and pampering them with luxury diapers
MarketWatch Thursday 22 October 2026, 21:28 UTC By Bill Peters 1 min read
Key Points

“Fewer babies in each household means parents spend more per baby,” Procter & Gamble’s CFO says.

“Fewer babies in each household means parents spend more per baby,” Procter & Gamble’s CFO says.
Americans (ORG) Procter & Gamble’s (ORG) CFO (ORG)
Originally published by MarketWatch Read original →

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