Business & Finance
Tailgates, watch parties and texts to Mom: Inside Milwaukee's joyous return to the World Series
Key Points
MILWAUKEE -- You really should have been in Catalano Square at the Third Ward Beer Garden on a buzzy Friday night at a World Series watch party when a swell of cheers swept through the crowd because a Brewer on a big screen had just pulled off the fine art of the eight-pitch walk. You really should have been at the Saz's State House restaurant near the Miller brewery to hear its owner, 82-year-old Steve Sazama, speak of Brewers manager Pat Murphy and say, "I said his name, and I got goose...
MILWAUKEE -- You really should have been in Catalano Square at the Third Ward Beer Garden on a buzzy Friday night at a World Series watch party when a swell of cheers swept through the crowd because a Brewer on a big screen had just pulled off the fine art of the eight-pitch walk. You really should have been at the Saz's State House restaurant near the Miller brewery to hear its owner, 82-year-old Steve Sazama, speak of Brewers manager Pat Murphy and say, "I said his name, and I got goose bumps." And you really should have been at the awesome Milwaukee Public Market on a Thursday morning holding a nuclear caffeine product when suddenly noticing, on a TV screen across the way, a local-news replay of that gasp of a field-storming after the 1982 American League Championship Series Game 5.
You really should have been in Milwaukee and Wisconsin in late October 2026 just to let the happiness crawl all over you, to survey the unmistakable love, to see the Brewer flags flapping on the little bridges over the Milwaukee River near the statue of Arthur Fonzarelli even if Fonzarelli was, technically, fictional. After 44 years wandering the baseball wilds with only one World Series appearance in the memory banks, another had come to a place unaffected by attention-neediness, and if the small-market-ness of it all deterred you from noticing, well, you just really don't like sports, that's all.
The nation's 31st-largest city has placed on display the curious value of rarity, even of title drought, a feeling unavailable to fans of, say, the New England Patriots. Those who were 12 in 1982 found the feeling again at 56, and those who were 35 felt it at 79, while some who were 19 and ran in that field-storming pinched themselves at 63 even as people don't really storm baseball fields anymore, and those who were nonexistent found themselves plenty old enough to drink from the mirth and also drink. A lawyer, Steve Rypel, didn't get to watch when Milwaukee lost at St. Louis in Game 7 of that long-ago series on account of being age 9 and the game being on a weeknight, so his mother awakened him the next morning, and he cried, and she said, "It's OK, they did a great job, and they'll be back."
At 53, he texted her: "Finally, you were right."
It had been so long that she wasn't sure what he meant.
Then she remembered.
It's so long ago that Sazama remembers how in 1982, they flew to St. Louis and back -- on Ozark Air Lines.
To be in this baseball place often unnoticed through the years, including the 25-year drought (1983-2007) without even a turn at the postseason, is to realize the lives lived with distinctive aspects. It's to sit in a church at a talk by John Gurda, the Milwaukee writer and historian, as he tells of an old church and school and says, "This is Milwaukee, so there were four bowling alleys in the basement." It's to mingle at the usual epic tailgate with Brewers and Packers flags flying together, with one old smokestack in the near distance, and to hear Milwaukeeans Dan Trimboli and Ryan Wilke say we're standing on land where once stood old mills and factories where the parents worked, and how you could smell the old tanneries in the new casino, and how you could smell the Red Star Yeast plant all over the city. It's to revel in the Deer District but also to revel that there's something called a Deer District, and to know that Deer District was a place you really should be when the Bucks won in 2021. It's to sit at a restaurant in the gorgeous Third Ward, an urban triumph of a neighborhood and hear a cook come out to say they've got laptops in the kitchen streaming Game 1 because, as she put it, "We mean business."
(The pappardelle bolognese did not seem to suffer from any distraction.)
Here in the land of supper clubs and fish frys and Old Fashioneds and a futuristic art museum by Lake Michigan, these are the people who will tell you the Brewers would have won in 1982 had Rollie Fingers not gotten injured, who grew up with Bob Uecker's voice echoing through the screen doors and windows through neighborhoods, who can draw the line between a rousing, roaring two-run single to win a game 4-3 in 1982 to a rousing, roaring two-run single to win a game 4-3 in 2026.
Were you at Game 5 in 1982, when Milwaukee beat California 4-3 to win the American League Championship Series 3-2?
Why, yes I was.
That's when the people started spilling over the walls even before Robin Yount's careful throw had traveled from shortstop to Cecil Cooper at first base to end things, and in the case of Jim Plaisted, executive director at Historic Third Ward Association, the wall was in left field. He landed on the warning track, found himself facing the wall and found himself gobsmacked with a roar so stunning it froze him for a moment. He then found himself in the blob, "and it was just a mass, and all of a sudden I found myself next to Robin (Yount!). And Robin looked like, 'Get me out of here.' He was so scared.'"
As they draw their lines between 1982 and 2026, some can draw them also to 1957, when the Milwaukee Braves drew a then-record 2.1 million fans and Hank Aaron said, as told on the history sign outside the stadium, "I used to take the streetcar to the park and walk right along with the fans as they came streaming down the hills, and over the bridge from Story Parkway. It was something to see."
Gurda, the historian familiar to everyone around town, was 10. He was in Catholic school. "The Braves had a hold on Milwaukee," he said, and that included the nuns. The nuns found the largest TV they could -- we in 2026 would call it not very large -- and placed it in the lunchroom and so, "We just sat there spellbound." The Braves' departure for Atlanta in 1966 "was, in every sense, being jilted," but the line still strings between the Braves felling the Godzilla Yankees in 1957 and the Brewers felling the Godzilla Dodgers in 2026, with 1982 shining amid.
"In '82," he said, "the Gorman Thomases, the Robin Younts, (Pete) Vuckovich, spitting and scratching himself, that was kind of a blue-collar flavor to the team," Gurda said. "And Milwaukee then, there was a lot of de-industrialization going on but we were still an industrial center, so there was kind of a they-were-like-us, especially Gorman."
As for the continuing de-industrialization that is "just what's happened in the world," Gurda said, something still hangs on: "The one match here is there's an unpretentiousness about the team and city. And whether that's accidental or kismet, it's certainly opportune (because) there aren't any grandstanders on that team, so it matches the city."
To be in Milwaukee in late October 2026 was to feel the realities of an era in which all entertainment carries scarier prices, such as the Rolling Stones, as the Milwaukee-born-and-raised historian Dennis Pajot pointed out. It was to sit at a bar and hear someone say, "I was born and raised here, but I don't have three grand." It was to feel first pitch nearing on Friday night but to see people still mining their phones hoping to spot ticket prices that might have dropped to, oh, maybe, $500. But on the emotional front that supersedes all cold business concerns, especially when a drought ends, it was to think about Bob Weiss, a beloved optimist who died at 65 in June 2023 after a long bout with leukemia.
Ryan Weiss, his son, spoke of his father just after an interloper stopped at the tailgate to check out the spiffy red grill on which he cooked two brats, a grill that turned out to belong to his friend from Marquette days and tailgate organizer Colin Herschenbach, sitting nearby. Weiss grew up on the dairy farm on which his father also grew up, near Beaver Dam, Wis., and attended schools with teachers who previously taught his father. Father and son had a tradition of attending every Brewers and Packers opener together, no matter how far Ryan had to fly to get there. They'd hear the anthem, hug and say, "Hey, see you here next year."
So Weiss feels maybe the foremost human current of this drought cessation, one that also churned through Red Sox fans in 2004 and Cubs fans in 2016. "So you have these moments once you lose them," he said, "and it's a little bit emotional but that the same time you feel that, like, presence. It's bittersweet, but at the same time . . ." He beheld the Brewers' clinching of their sweep of the Dodgers while in San Diego, at a golf thing, and he said, "The first thing I think about is, how much money would I give to have my Dad here right now."
He spoke from amid all the hatches down and the tables unfolded and all the jars of pickles and all the mustard, around parking lots named YOUNT and UECKER, near lots named KUENN and MOLITOR and GANTNER and SPAHN and MATHEWS. He spoke from the damnedest best place to be in late October 2026, from either "a small large city or a large small city, depending on what perspective you're looking at," as said lifelong Wisconsinite Steve Smyczek, who collects (gorgeous) old beer ads. And he spoke from quite some moment in a city that, as Trimboli put it, looks at itself as, "I'd say underdog" - forever 90 miles from the much-louder Chicago.
"It's bubbling over, man," Smyczek said. "It's crazy. Everybody's got Brewers fever. You can't avoid it anywhere."
"It's unbelievable," said Cathy Trimboli, Dan's sister and a former Milwaukee police captain, "and it's -- you hear the players call it electric and they get the chills, right? It's that."
"I don't remember it being this crazy," Pajot said of 1982.
"I'm still pinching myself," Plainsted said. "I still can't imagine that this is really happening. And that they're favored."
Yeah, you really should be in a place that's pinching itself.
Milwaukee (LOCATION)
the World Series (EVENT)
Catalano Square (LOCATION)
the Third Ward Beer Garden (LOCATION)
World Series (EVENT)
Saz (LOCATION)
State House (ORG)
Miller (ORG)
Steve Sazama (PERSON)
Brewers (ORG)
Pat Murphy (PERSON)
American League Championship Series Game 5 (EVENT)
Wisconsin (LOCATION)
the Milwaukee River (LOCATION)
Arthur Fonzarelli (PERSON)