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Pennsylvania will require labels on AI-generated ads

Pennsylvania will require labels on AI-generated ads
The Verge Saturday 24 October 2026, 18:32 UTC By Terrence O’Brien 1 min read
Key Points

On Thursday, Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law, requiring disclosures on AI-generated ads. The law requires any ad - whether it's a still image, video, audio, or text - that "has been significantly modified or generated by artificial intelligence" to include a label in the same format as the ad itself. That applies to TV commercials from multi-billion-dollar companies, as well as restaurants' ugly, crowded flyers about...

On Thursday, Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act into law, requiring disclosures on AI-generated ads. The law requires any ad - whether it's a still image, video, audio, or text - that "has been significantly modified or generated by artificial intelligence" to include a label in the same format as the ad itself. That applies to TV commercials from multi-billion-dollar companies, as well as restaurants' ugly, crowded flyers about their wing specials.

Pennsylvania is one of the first states to require disclosures on AI content. And it requires those labels regardless of where an ad …

Read the full story at The Verge.

Pennsylvania (LOCATION) Josh Shapiro (PERSON) the Artificial Intelligence Deceptive Advertising Act (ORG) AI (ORG)
Originally published by The Verge Read original →

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