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AI Can Unlock More Creativity in Video Games, Says Ex-EA Executive

Bloomberg Technology Wednesday 28 October 2026, 17:40 UTC 1 min read
Key Points

AI will help boost video game quality, allowing developers to be more creative and deal with issues like old code, says Bing Gordon, a founding executive at Electronic Arts and former chief product officer at Kleiner Perkins. He joins Ed Ludlow on “Bloomberg Tech" to discuss his new book, "Everybody Wins: What Games Teach Us About Making Products People Love."

AI will help boost video game quality, allowing developers to be more creative and deal with issues like old code, says Bing Gordon, a founding executive at Electronic Arts and former chief product officer at Kleiner Perkins. He joins Ed Ludlow on “Bloomberg Tech" to discuss his new book, "Everybody Wins: What Games Teach Us About Making Products People Love." (Source: Bloomberg)
AI (ORG) Ex-EA Executive AI (ORG) Bing Gordon (PERSON) Electronic Arts (ORG) Kleiner Perkins (PERSON) Ed Ludlow (PERSON) Bloomberg Tech (ORG)
Originally published by Bloomberg Technology Read original →

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