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Hello Kitty Owner Sanrio Axes Japan Show Ties After China Furor

Bloomberg Markets Thursday 29 October 2026, 02:55 UTC By Bloomberg News 1 min read
Key Points

Hello Kitty Owner Sanrio Axes Japan Show Ties After China Furor Sanrio Co. apologized and scrapped a collaboration with Japanese television drama Vivant after the spy program drew criticism in China over its portrayal of wartime history. The Japanese company behind Hello Kitty will halt all collaborations with the TV show because it included “expressions inconsistent with Sanrio’s corporate philosophy,” according to a statement posted on its official Weibo account. Sanrio said it would also...

Hello Kitty Owner Sanrio Axes Japan Show Ties After China Furor Sanrio Co. apologized and scrapped a collaboration with Japanese television drama Vivant after the spy program drew criticism in China over its portrayal of wartime history. The Japanese company behind Hello Kitty will halt all collaborations with the TV show because it included “expressions inconsistent with Sanrio’s corporate philosophy,” according to a statement posted on its official Weibo account. Sanrio said it would also strengthen its review procedures for future collaborations.
China (LOCATION) China Furor Sanrio Co. (ORG) Japanese (ORG) Vivant (PERSON) Hello Kitty (ORG) Sanrio (ORG) Weibo (ORG)
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