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VF Corp CEO on 2Q, Vans Recovery and Affordable Luxury

Bloomberg Markets Thursday 29 October 2026, 15:31 UTC 1 min read
Key Points

The Close Oct 29th, 2026 VF Corp CEO on 2Q, Vans Recovery and Affordable Luxury Bracken Darrell, CEO of VF Corp says sales were down 9% in the first half of the year but are expected to decline 2% or less in the second half, putting the brand on track to turn positive “at some point soon.” He said VF is investing in innovation across iconic products, new silhouettes and styles, and pointed to rising search interest as evidence of brand momentum. He speaks with Romaine Bostick on "The Close."

Bloomberg The Close Oct 29th, 2026 VF Corp CEO on 2Q, Vans Recovery and Affordable Luxury Bracken Darrell, CEO of VF Corp says sales were down 9% in the first half of the year but are expected to decline 2% or less in the second half, putting the brand on track to turn positive “at some point soon.” He said VF is investing in innovation across iconic products, new silhouettes and styles, and pointed to rising search interest as evidence of brand momentum. He speaks with Romaine Bostick on "The Close."
VF Corp (ORG) Vans Recovery and Affordable Luxury (ORG) Bracken Darrell (PERSON) VF (ORG) Romaine Bostick (PERSON)
Originally published by Bloomberg Markets Read original →

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