Live Roundups Editor's Desk Insights Executive Ops Weather About 🔍
Home › Business & Finance › PacSun CEO: Brands Mean a Lot to Young People Today
Business & Finance

PacSun CEO: Brands Mean a Lot to Young People Today

Bloomberg Markets Friday 30 October 2026, 22:01 UTC 1 min read
Key Points

Brieane Olson, CEO of PacSun, says that the retailer’s core customer is 16 to 24, while it is also tracking differences between Gen Z and Gen Alpha. Drawing on a PacSun Youth Report conducted with GlobalData and surveying 6,000 young people, Olson said mental health ranks as their top priority. She cited PACSUN’s ongoing partnership with Selena Gomez and the Rare Impact Foundation as an example of collaborations intended to have lasting value for young customers.

Brieane Olson, CEO of PacSun, says that the retailer’s core customer is 16 to 24, while it is also tracking differences between Gen Z and Gen Alpha. Drawing on a PacSun Youth Report conducted with GlobalData and surveying 6,000 young people, Olson said mental health ranks as their top priority. She cited PACSUN’s ongoing partnership with Selena Gomez and the Rare Impact Foundation as an example of collaborations intended to have lasting value for young customers. She speaks with Romaine Bostick on "The Close" on October 29, 2026. (Source: Bloomberg)
PacSun (ORG) Brands Mean a Lot to Young People (ORG) Brieane Olson (PERSON) Gen Z (ORG) Gen Alpha (LOCATION) PacSun Youth Report (ORG) GlobalData (ORG) Olson (PERSON) Selena Gomez (PERSON) the Rare Impact Foundation (ORG) Romaine Bostick (PERSON) Bloomberg (PERSON)
Originally published by Bloomberg Markets Read original →

Related Stories

Sources: Walter, Kushner finalize terms of Lakers sale at $12.5B valuation

Los Angeles Lakers owner Mark Walter and Thrive Capital founder Josh Kushner have agreed on all outstanding terms of the sale of the team at a $12.5 billion valuation, sources close to the negotiations told ESPN. The two men met in person Thursday at Walter's home in Florida to finalize the transaction and are expected to sign the formal agreement soon, those sources said. Once the agreement is signed, it will be reviewed by the NBA.

ESPN just now

Jim Cramer says it's time to look beyond tech. Here are 4 consumer stocks he likes

Investors looking to diversify beyond the struggling artificial intelligence trade should consider consumer staples stocks, CNBC's Jim Cramer said Friday. The Nasdaq-100, which tracks the biggest tech stocks, ended October down almost 7%. Investors rotated into other more defensive areas of the market.

CNBC 17m ago

NYSE Owner Plans Hyperliquid Perpetuals Market in US

Intercontinental Exchange joined forces with one of the market operators behind offshore crypto-trading platform Hyperliquid as it seeks to bring perpetual futures products into US regulated markets. ICE and Trade.xyz are planning a new market for trading perpetual futures contracts, with its own clearing, know-your-customer and anti-money laundering systems. Jeff Sprecher, Intercontinental Exchange Founder, Chair and CEO, joins Bloomberg Businessweek Daily to discuss the agreement, plus...

Bloomberg Technology 20m ago

Colts' Steichen: WR Downs 'ready to go' despite trade demand

INDIANAPOLIS -- Colts receiver Josh Downs will perform his normal role Sunday against the Jacksonville Jaguars despite his trade request this week, coach Shane Steichen said. Downs requested a trade earlier this week amid the Colts' organizational changes. General manager Chris Ballard was fired Oct. 19, and cornerstone players Quenton Nelson and DeForest Buckner were traded this week to the Seahawks and 49ers, respectively.

ESPN 22m ago