Hairdressers swear by £10 buy to take hair 'from dull, dry to shiny and smooth'

Hairdressers swear by £10 buy to take hair 'from dull, dry to shiny and smooth' Users say the 'shockingly amazing' £32 mask is 'best I've ever tried' - and it's been cut to £10 for a limited time For many of us, our hair is on show on a daily basis, but repeated styling and harsh weather can wreak havoc with its condition. Dry and damaged tresses can affect confidence and become hard to style, but now beauty fans think they've found just the thing to help - and it's been reduced to £10. The FUL Intense Moisture Hair Mask 300ml offers deep hydration for dry, damaged or curly hair and can usually be purchased priced at £32, but for a limited time until November 17 2026, the product has been slashed to £10, representing a generous discount of 69%. The mask has been created by salon professionals, developed with the expertise and experience of the Live True London salon group, which has welcomed over 250,000 clients. Deeply indulgent and conditioning, the treatment helps to replenish moisture, all while nourishing dry and dehydrated locks, the brand says. READ MORE - 'Perfect cosy winter scent' is £12 and 'people always ask what my perfume is' - Roman shoppers snap up 'cosy' and 'stylish' £55 winter coat now slashed to £41 The end result is beautifully soft, smooth and manageable hair. Ideal for tresses in need of a little TLC now the weather has turned, shoppers so far have reported that the mask gives a glossy, healthy and luxurious finish. Perfect during colder weather when locks can become prone to dryness and dullness - as well as pesky frizz - the treatment is ideal for home use, easily slotting into an existing haircare routine with minimal effort. The buy strengthens and smooths from within, revitalising over-processed or bleached hair. It's also ideal for those with curls as it penetrates thick textures and enhances curl definition without adding any greasiness. The PH balanced formula includes coconut oil for shiny strong hair, while shea butter and glycerin add moisture and condition. If FUL's mask doesn't suit, elsewhere on the high street those with fine hair may wish to head to Sephora for the OUAI Fine/Medium Hair Treatment Masque Cheveux which is priced at £20 and helps to restore hydration and repair damage. Over at LookFantastic, the Kérastase Nutritive Masquintense Deep Nutrition Soft Mask for Very Dry, Fine to Medium Hair 200ml costs £46.50 for a one-off purchase. Shoppers rate it highly, praising its formula that leaves hair 'amazingly soft.' Reviews of the FUL Intense Moisture Hair Mask on the brand's website are mostly glowing, with the product proving popular among haircare fans who have awarded it a near-perfect review score of 4.9 out of five stars from 100 reviews. One person said: "Marvellous. My hair was absolutely broken just one big mess. "My confidence took a dive and l was literally desperate on the verge of cutting it all off as couldn’t get a brush through it. "Then used FUL hair mask and got my hair and confidence back. Thank you l can’t recommend it enough absolutely brilliant." A second raved: "Incredible. I loved how easy it is to use and how silky my hair feels after I’ve dried and straightened it, love this stuff." A third person also praised the results they'd seen, writing: "Excellent! My hair has never felt and looked so good. This product is amazing." A fourth added: "This moisture mask has changed my life - from dull dry hair to bright shiny smooth hair this light weight mask has nourished my hair back to health. I would 1000% recommend anyone to use this mask." Another five star review reads: "Phenomenal. I came across this product through the Avios store and decided to try the smaller version of the intensive hydration mask. "From the very first use, I could really tell the difference - my hair felt softer, shinier, and properly hydrated. I loved it so much that I soon bought the larger jar. It’s an amazing product and absolutely worth it. Highly recommend!" It is worth considering that one person said they felt the mask wasn't right for them, commenting: "I found this mask to be a little bit heavy and left my hair feeling weighed down. On the plus side it smelt lovely and my hair was really soft." Despite this, someone else hailed the mask 'a little treat for your head' continuing on to say: "My hair feels so soft and moisturised after using this hair mask." Another person said their hairdresser had advised them to try the product, commenting: "Recommended by my hairdresser. Smells amazing, moisturisers my hair and leaves it super smooth. Don’t need to use loads of the product so worth the money." Someone else liked it for coloured locks, saying: "Incredible. This product is amazing, made my dry bleached hair back to life - added bonus with a shine would recommend." A further haircare fan went as far as to say the mask was 'shockingly amazing' writing: "The best hair mask I’ve ever tried, definitely will be purchasing again. Already recommended to group of my friends." A final review reads: "Perfect mask. It was the best mask that I ever used! Will always buy only this one as I have tried many different ones that did nothing magical like this." Shop the Intense Moisture Hair Mask 300ml at FUL.