Business & Finance
As Political Ad Spending Skyrockets, Broadcast TV Remains King
Key Points
Even though marketers have increasingly shifted their dollars to other media, local stations are reaping a bonanza during these midterm elections. Nowhere is this is more evident than in Texas.
Even though marketers have increasingly shifted their dollars to other media, local stations are reaping a bonanza during these midterm elections. Nowhere is this is more evident than in Texas.
[Image text:] ttttt
ttttt