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Apple Sets New Sales Highs in China Even as Increased Costs Bite

Bloomberg Technology Tuesday 03 November 2026, 01:08 UTC By Vlad Savov 1 min read
Key Points

Consumer Tech Apple Sets New Sales Highs in China Even as Increased Costs Bite Apple Inc. reached new sales records in China in the September quarter, softening the blow of rising costs for components like memory and navigating soft consumer demand better than rivals. The iPhone maker grew revenue in the greater China region 21% to a new high, driven primarily by its flagship smartphone series, Chief Executive Officer John Ternus said on a conference call on Monday. The company also...

Consumer Tech Apple Sets New Sales Highs in China Even as Increased Costs Bite Apple Inc. reached new sales records in China in the September quarter, softening the blow of rising costs for components like memory and navigating soft consumer demand better than rivals. The iPhone maker grew revenue in the greater China region 21% to a new high, driven primarily by its flagship smartphone series, Chief Executive Officer John Ternus said on a conference call on Monday. The company also delivered double-digit growth with its Mac division while its Services group set an all-time high in the country, though it came short of the average of analyst estimates.
Apple Sets New Sales Highs (ORG) China (LOCATION) iPhone (ORG) John Ternus (PERSON) Mac (ORG)
Originally published by Bloomberg Technology Read original →

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