KFC’s arrival at Italian ski slopes angers food and mountain purists

The Guardian UK Monday 09 November 2026, 15:00 UTC By Angela Giuffrida in Rome 1 min read

Key Points

Fast-food outlets on slopes at two prestigious Dolomites resorts are Italy’s first, with legal action threatenedEurope live – latest updatesSkiers on the slopes of two of Italy’s most prestigious resorts will be able to dine from buckets of fried chicken between runs this winter as the US fast-food chain KFC prepares to open outlets, infuriating mountain and food purists while prompting a prominent businessman to threaten legal action. KFC will open its first high-altitude restaurants on the...

Fast-food outlets on slopes at two prestigious Dolomites resorts are Italy’s first, with legal action threatened

Europe live – latest updates

Skiers on the slopes of two of Italy’s most prestigious resorts will be able to dine from buckets of fried chicken between runs this winter as the US fast-food chain KFC prepares to open outlets, infuriating mountain and food purists while prompting a prominent businessman to threaten legal action.

KFC will open its first high-altitude restaurants on the slopes of Cortina d’Ampezzo and Madonna di Campiglio, in the Dolomites, on 5 December, an initiative the company said was aimed at “surprising people” and “reaching places” where nobody would expect to find it.

KFC (ORG) Italian (ORG) Italy (LOCATION) US (LOCATION) Madonna di Campiglio (PERSON)

Originally published by The Guardian UK Read original →

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KFC’s arrival at Italian ski slopes angers food and mountain purists

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