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Take-Two’s ‘NBA 2K’ Sales Miss Expectations Due to ‘Grand Theft Auto VI’
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Take-Two’s ‘NBA 2K’ Sales Disappoint Due to ‘Grand Theft Auto VI’ The video-game publisher may have hurt one game’s sales with another of its own games Take-Two Interactive Software Inc. said the latest entry in its NBA 2K basketball video-game series was a hit but missed the company’s lofty sales expectations, in part, due to competition from one of its own video games: Grand Theft Auto VI. NBA 2K27, which came out in September, sold 4 million copies but missed Take-Two’s forecast for unit...
Take-Two’s ‘NBA 2K’ Sales Disappoint Due to ‘Grand Theft Auto VI’
The video-game publisher may have hurt one game’s sales with another of its own games
Take-Two Interactive Software Inc. said the latest entry in its NBA 2K basketball video-game series was a hit but missed the company’s lofty sales expectations, in part, due to competition from one of its own video games: Grand Theft Auto VI.
NBA 2K27, which came out in September, sold 4 million copies but missed Take-Two’s forecast for unit sales, leading to a bookings miss for the fiscal second quarter that ended Sept. 30. Net bookings came in at $1.6 billion compared with Wall Street estimates of $1.65 billion.