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Less coupon math, more AI: what’s new for China’s 18th Singles’ Day

Less coupon math, more AI: what’s new for China’s 18th Singles’ Day
South China Morning Post Tuesday 10 November 2026, 00:30 UTC By Ann Cao 1 min read
Key Points

For Sunny He, a 32-year-old Shanghai resident, this year’s Singles’ Day shopping season culminated in a single, high-value purchase: a 12,000-yuan (US$1,797) iPhone 18 Pro Max, sweetened by a 300-yuan voucher on Alibaba Group Holding’s Tmall marketplace. “For me, Double 11 definitely isn’t as lively as before because I have less spare cash than in previous years,” He said. “Even so, I’ll take advantage of this chance for products that I couldn’t bear to buy at full price, like a new...

For Sunny He, a 32-year-old Shanghai resident, this year’s Singles’ Day shopping season culminated in a single, high-value purchase: a 12,000-yuan (US$1,797) iPhone 18 Pro Max, sweetened by a 300-yuan voucher on Alibaba Group Holding’s Tmall marketplace. “For me, Double 11 definitely isn’t as lively as before because I have less spare cash than in previous years,” He said. “Even so, I’ll take advantage of this chance for products that I couldn’t bear to buy at full price, like a new... [Image text:] 10:48 V 525 1.0521ZToken 10 DeepSeek/Qwen/Kim/GLM// AF WorkB tEII AI WorkBuddy W
China (LOCATION) Shanghai (LOCATION) Pro Max (PERSON) Alibaba Group Holding’s (ORG)
Originally published by South China Morning Post Read original →

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