Sony Bets on Anime to Become Intellectual Property Giant, Fuel Future Growth

Bloomberg Technology Tuesday 10 November 2026, 21:00 UTC By Sohee Kim 1 min read

Key Points

EXCLUSIVE Screentime Sony Bets on Homegrown Anime to Fuel Decades of Future Growth The PlayStation company looks to a beloved genre to find its next big hit From the Walkman and PlayStation to Spider-Man’s box office records, Sony Group Corp. has shown a knack for shaping global pop culture hits. Now in the midst of a strategic transition, the company is pouring time and money into a homegrown genre with the potential to power growth for decades to come: anime. After turning Demon Slayer:...

Sony Bets (ORG) Sony Group Corp. (ORG) Demon Slayer (PERSON) Yaiba (ORG) Sony (ORG)

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Sony Bets on Anime to Become Intellectual Property Giant, Fuel Future Growth

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