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What Southeast Asian newsrooms struggling to attract Gen Z can learn from creators

What Southeast Asian newsrooms struggling to attract Gen Z can learn from creators
South China Morning Post Thursday 12 November 2026, 03:00 UTC By Ushar Daniele 1 min read
Key Points

For Malaysian content creator Iqbal Fatkhi, making news content credible to younger audiences sometimes means making it less like traditional journalism. Instead of polished broadcasts using formal language, the 33-year-old editor-in-chief of news portal CiliSos Media prefers conversational videos that speak to audiences on their own terms. “It’s ironic in a way that, to gain credibility, you have to look not credible in that sense,” he said.

For Malaysian content creator Iqbal Fatkhi, making news content credible to younger audiences sometimes means making it less like traditional journalism. Instead of polished broadcasts using formal language, the 33-year-old editor-in-chief of news portal CiliSos Media prefers conversational videos that speak to audiences on their own terms. “It’s ironic in a way that, to gain credibility, you have to look not credible in that sense,” he said. His approach reflects a broader shift in news...
Southeast Asian (ORG) Gen Z (ORG) Malaysian (ORG) Iqbal Fatkhi (PERSON) CiliSos Media (ORG)
Originally published by South China Morning Post Read original →

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