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Apple HomeView Review: It's a Latecomer, But the Ecosystem Integration is a Plus

Bloomberg Technology Thursday 12 November 2026, 14:00 UTC By Chris Welch 1 min read
Key Points

Apple’s HomeView Makes Up for Late Arrival with Ecosystem Perks: Review Nothing about this smart display is groundbreaking, but it works well and should feel instantly familiar to Apple fans. Apple Inc.’s new HomeView smart display is arriving years after similar products from Alphabet Inc.’s Google and Amazon.com Inc., and it lacks any singular groundbreaking feature to help it stand out. But after more than a week of testing the $299 countertop companion, I’m nevertheless convinced it will...

Apple’s HomeView Makes Up for Late Arrival with Ecosystem Perks: Review Nothing about this smart display is groundbreaking, but it works well and should feel instantly familiar to Apple fans. Apple Inc.’s new HomeView smart display is arriving years after similar products from Alphabet Inc.’s Google and Amazon.com Inc., and it lacks any singular groundbreaking feature to help it stand out. But after more than a week of testing the $299 countertop companion, I’m nevertheless convinced it will find its way into many homes this holiday season. The reason, as with so many Apple products, is comprehensive integration with the company’s ecosystem of hardware and software services. You can answer a FaceTime call in the middle of cooking a meal. When idle, the HomeView serves as a charming (if oddly shaped) digital photo frame for your iCloud photo library. And handing off music, videos and even web browsing sessions from an iPhone to the new device is nearly effortless.
Apple HomeView Review (ORG) the Ecosystem Integration (ORG) Apple (ORG) Apple Inc.’s (ORG) Alphabet Inc.’s (ORG) Google (ORG) Amazon.com Inc. (ORG) iCloud (ORG) iPhone (ORG)
Originally published by Bloomberg Technology Read original →

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